Apprise Media

The Apprise Media team consists of skilled professionals with deep transactional and operational backgrounds.

Our Team

Peter A. Gudmundsson

Peter A. Gudmundsson is CEO of Beckett Media LP, an operating unit of Apprise Enthusiast Media LLC. Gudmundsson has over 14 years of experience in niche media and specialty publications, both print and electronic.

Before coming to Apprise, Gudmundsson was the founder and President of Design Guide Publishing Ltd., the publisher of the high-end interior design publications in three major Texas cities. The company also started Home Improvement – Dallas, a monthly magazine sold to Network Communications Inc. in 2006.

Prior to founding Design Guide Publishing, Gudmundsson was President and CEO of Jobs.com, an Internet employment services company. Before joining Jobs.com, he served successively as Chief Financial Officer, Chief Operating Officer and later President of PRIMEDIA Workplace Learning, a pioneer in the field of distance learning content and services delivered via satellite television and the Internet. Earlier, Gudmundsson served as Vice President of Corporate Development for PRIMEDIA Inc. in New York.

Prior to joining PRIMEDIA, Gudmundsson worked as the Assistant to the President and Manager of Corporate Development of Tosco Corporation, a leading independent oil refining company headquartered in Stamford, Connecticut. He has also worked as an investment banker in corporate finance, debt capital markets and mergers & acquisitions at Morgan Stanley & Co. in New York.

A former U.S. Marine artillery and intelligence officer, Gudmundsson is a graduate of Harvard Business School (MBA) and Brown University (BA).

Because of our experience as dealmakers and business developers, we are better positioned to recognize, create and realize value in our investments.